From Slogans to Safety: Oxfordshire's plan to turns Vision Zero into reality

You often hear the phrase “safety is our number one priority” in our industry, but today on Highways Voices we hear from people who’re putting money where their mouth is, as we talk Vision Zero in Oxfordshire.

As the county hosts a road safety event in Oxford city centre this week, we chat to Andy Ford, Road Safety Manager at Oxfordshire County Council’s Fire and Rescue Service and Councillor Andrew Gant, Oxfordshire County Council’s Cabinet Member for Transport Management.

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We explore how Oxfordshire is turning the Vision Zero principle, that no death or serious injury is acceptable, into action. From speed limit reforms and data-driven education campaigns to the integration of enforcement technology and community-led design.  

You'll hear how Oxfordshire uses a whole-system approach, from junction redesign to behavioural education to transform road safety in Oxfordshire, and how they took the people with them by engaging on speed limits and active travel schemes… and that emerging enforcement and detection technologies are reshaping driver accountability and changing cultural attitudes toward road safety.

By the way, Highways News is heading to Australia next and the ITS Australia Summit on Queensland’s Gold Coast and I’ll be reporting from there, thanks to the support of our friends at TRL, Westcotec, TomTom, NGIS, AGD Australia and Nicander and IntegrateITS. We'll be in Melbourne with a preview show from ITS Australia's offices next week, then from the event the week after. Don't miss them to find out the best in solutions developed in Australia, and how global suppliers might fill in any gaps.

Highways Voices is brought to you with our partners the Transport Technology Forum, LCRIG, ADEPT and ITS UK.