Episode 45

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Published on:

17th Dec 2024

Focussing on delivering transport for humans on this week's Highways Voices

What if you could dramatically improve travel experiences and reduce traffic issues without spending billions on new infrastructure?

In this episode of Highways Voices, we revisit a chat with behavioural scientist Rory Sutherland, author of the book Transport for Humans - Are We Nearly There Yet, exploring how psychology and better information, and not just engineering, can solve key challenges in highways and travel.

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If you're a decision-maker in transport, this discussion offers a fresh perspective on solving problems efficiently and cost-effectively.

  • Discover why improving perceptions of travel time can reduce frustration and improve satisfaction.
  • Learn how small, inexpensive changes like better signage or reframing can influence behaviour and optimise existing infrastructure.
  • Gain insights into how psychology can maximise the use of current networks to reduce congestion and improve flow.

Don’t miss this opportunity to rethink travel and highways solutions. Hit play now and uncover practical strategies that can transform your approach.

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About the Podcast

Highways Voices: Talking Roads and Transport Technology innovation
The highways and transport technology industries' podcast from Highways-News.com
The Highways Voices podcast is a must-listen for professionals in the Highways and Transport Technology industries covering construction, maintenance, Intelligent Transport Systems and Public Transportation.

Presented by leading journalists Paul Hutton and Adrian Tatum, you’ll hear industry leaders sharing insights you won’t hear anywhere else, giving you a taste of the latest thinking about the sector's new techniques and technologies, collaborations and innovations. All in the time it takes for an average daily commute (or dog walk!).

We bring you keynote-speaker quality guests into your phone or laptop, ensuring every time you listen you’ll learn something new you can use in your day-to-day job.

Plus, you'll catch up with the top stories from the daily newsletters sent by Highways-News.com and hear the latest from our podcast partners LCRIG, the TTF, ADEPT and ITS UK.

About your host

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Highways Voices

Highways Voices is the weekly podcast from Highways-News.com. In it, Paul Hutton and Adrian Tatum speak to thought leaders, decision makers and inventors in the highways and transport technology industries. New editions are unloaded every Wednesday.